Water is something we use every day as a matter of course.

What if that water could transform your beauty, health, and even make cleaning easier?

It's House has a technology that will dramatically improve the comfort of your life, even at your villa in Karuizawa. That technology is ultra-fine bubbles that will change the water quality throughout your home.

What are ultra-fine bubbles?

Ultrafine bubbles are extremely small bubbles with a diameter of less than 1 μm. Because they are much smaller than typical microbubbles (approximately 50 μm), they have the advantage of being able to remain in water for a long time. Due to this property, they are attracting attention as a technology that could fundamentally change the quality of water used in daily life. Japan's Ministry of Economy, Trade and Industry is also calling on various industries, including the environment, food, agriculture, fisheries, precision machinery, medicine, and beauty, to utilize ultrafine bubble technology and promoting its use.

It's House uses the PoE (Point of Entry) system

While there are types of ultra-fine bubbles that need to be attached individually to faucets and shower heads, it's House uses the PoE system. Simply by installing the device behind the water meter, you can generate ultra-fine bubbles in all the water in your home.

Life-changing effects

Cleaning effect : Ultra-fine bubbles are so small that they are invisible to the naked eye, so they can penetrate deep into layers of dirt such as biofilm. They remove limescale from the sink and slime from the drain, and prevent drain clogs and odors.

Beauty and health benefits : Ultra-fine bubbles can reach deep into pores and are said to be effective in absorbing dirt such as sebum and makeup that has accumulated deep inside the pores. It has also been proven that they can penetrate between the hair cuticles and coat the surface (moisturizing) to prevent moisture from escaping.

Maintenance-free: UFB DUAL™ has a very robust structure and does not require any special care after installation. It works immediately after installation and you can enjoy ultra-fine bubble water anytime, without any maintenance.

Special structure that prevents water volume and pressure from dropping

It has been said that a drop in water volume and pressure is an unavoidable drawback of nozzle-type fine bubble generation methods. UFB DUAL™ overcomes this problem with its patented DUAL structure, minimizing pressure drop and enabling it to obtain certification as a water supply equipment.

Used in medical settings

Ultra-fine bubbles have also been introduced in dental clinics and hospitals. They are a trusted technology in public facilities as they maintain a hygienic environment while reducing the use of chemicals and extend the life of pipes and equipment.

Because water is something we use every day, it's easy to notice changes in it.

Ultra-fine bubbles are an essential technology for our future lifestyles, bringing benefits to beauty, health, and living environment.

At it's House, we turn all the water in your home into ultra-fine bubbles, bringing a new level of comfort to your daily life.